À Propos

On cherche un Marketing Generalist pour gérer notre marketing.

C'est un rôle généraliste. Tu vas faire: Social media, content, paid ads, email, events, branding.

Tout. Tout seul.

Responsabilités

Social media (LinkedIn, Twitter, possibly TikTok?)
Content marketing (blog posts, whitepapers, case studies)
Email campaigns (newsletters, nurture sequences)
Paid acquisition (Facebook, Google Ads)
Marketing automation (Intercom, HubSpot)
Events (sponsor talks, host webinars)
Brand/messaging (keep it consistent)

Profil Recherché

2-3 ans marketing experience
T-shaped skills (some breadth, one area deep)
Growth mindset (do more with less)
Analytical (track metrics, optimize)
Creative (write good copy, design isn't required but helps)

Ce Qu'On Veut

"You'll be responsible for all marketing!"

What it really means:
- You'll do everything yourself
- No marketing team for the first 18 months
- No big budget (maybe 50-100k€/year for ads)
- You're the sole point of contact

La Comp

Salaire: 41k€
Equity: 0.12%
Benefits: Standard

Le Jour Typique

9h-10h: Check social/email for overnight updates
10h-12h: Write blog post or content
12h-13h: Lunch while monitoring social
13h-15h: Create/analyze ad campaigns
15h-17h: Email marketing or automation setup
17h-18h: Report on metrics

The Generalist's Dilemma

You're supposed to be good at everything.

But you're deep in... nothing.

You're constantly spreading yourself thin.

Common Problems

Problem 1: Context Switching
- Write 500 words for blog
- Switch to social media scheduling
- Switch to ad campaign analysis
- Switch back to blog
- Your brain is fried

Problem 2: Skill Gaps
- You're good at content but bad at ads
- You're OK at social but hate email
- You can't do graphic design
- So some areas suffer

Problem 3: Expectations
- CEO: "Why doesn't our content get more engagement?"
- You: "Because I don't have time to write good stuff AND do ads AND manage social"
- CEO: "Figure it out"

Problem 4: Measurability
- It's hard to measure marketing impact
- CEO thinks you're not delivering
- You're actually working 60 hours/week
- But nobody sees it

After 18 Months

Best Case:
- You've built a solid brand
- Content is generating leads
- Social has real engagement
- You've learned a ton
- You hire your first marketing person

Realistic Case:
- You've done OK in some areas
- Other areas are neglected
- You feel stretched
- You consider leaving
- You hire a junior to help

Worst Case:
- Everything is mediocre
- You're burned out
- You want to leave but can't (nobody to replace you)
- Marketing suffers

Why It's Hard

Marketing is hard. Full stop.

Marketing alone is harder.

And startups don't usually give marketing much budget.

So you're doing professional-level work with student-level resources.

It's demoralizing.

The Advice

If you like: Learning, wearing many hats, scrappy growth:
Maybe yes.

If you want: A focused role where you can be great at one thing:
No.

Generalist is a trap.

You'll be mediocre at everything.

But someone's gotta be the marketing person.

Might as well be you.

(Just don't expect to win awards.)

Marketing Generalist: Faire Tout Seul (Parce Qu'On Peut Pas Se Permettre Une Équipe)